Facebook & Instagram

The Facebook App on Shopify is a helpful tool for connecting your store to Facebook and Instagram. It makes it easy to sync your products, run ads, and track performance using the Facebook Pixel.

What I like:

Easy to link products to Facebook and Instagram

Ads are easier to manage

Good tracking for how your ads are doing

Helps set up Facebook and Instagram Shops quickly

What could be better:

Setup can be confusing if you have more than one account

The layout of your Facebook Shop can’t be changed much

Support is sometimes slow to respond

Overall, it’s a great app if you want to sell through social media. Just be ready for a few setup issues at the start.

It's beneficial for social media marketing. Many of my clients check out those two Apps first before visiting my website

Facebook makes it difficult if not IMPOSSIBLE to FIND, Locate & Talk to customers without having to dig through the back end to only accidently stumble across the tools they need to sell properly.
EVERYTHING SHOULD GO THROUGH SHOPIFY!!!
Facebook Shop is not set up properly.
And most people do not ever end up seeing customer inquiries or orders half the time!
It's annoying.
Again - everythiong should go through Shopify!

Running our online store on Shopify using the Facebook and Instagram App has been a game-changer. It is user-friendly, reliable, and packed with features that make managing an e-commerce business seamless.

Facebook & Instagram App on Shopify has helped us grow our brand and connect with customers worldwide.

Implemented this into my shop and I went from sales only from people I met to Daily sales. So excited to finally be making progress in my business.

app was incredibly difficult to deal with. it was not intuitive at all, had bugs EVERYWHERE, add was a nightmare trying to connect to. For the love of god please fix and simplify this. the connect account butting was totally broken. being able to use these seamlessly is very important. Also, i find the main Meta page to be WAY too cluttered. its impossible to navigate and find what you are looking for and the walk through and tutorials are outdated and don't help much due to all the changes.

Instead of making me jump backwards through hoops trying to work through various settings on both the Shopify and Meta side to try and get this to work, could you not just have stated up front that Shops on Meta are not available in New Zealand. An hour of my time I'll never get back...!

Facebook & Instagram make it difficult to find my store as I can't connect it to my Facebook account that has all my friends, but had to start a "page" for my shop then not only do I have to grow my facebook account, but I then have to hope that all my friends will like my "page" and decide to follow that too so I have two Facebook accounts to manage instead of just one. My shop is completely invisible on Instagram, not searchable, not findable. I feel like this shopify app is a complete waste of money, not a single sale or view has come from this app.

It never connects to my Meta Business account. Always in review I stayed in review for a year. Finally disconnected and reconnected same issue. **Update * Issue resolved. Thank you so much sorry can't remember her name but she was patient and understanding.

The app is good because it led to getting live agent support with Meta, whereas going through Meta directly it was impossible. AI continued to "block" me from getting live agent support. Meta is way to complicated with too many platforms (Business Suite, Commerce, Ads Manager, Business Manager, etc.). I have received live agent help 2-3 times from Meta in the past year and although they solve some immediate problems other problems arise due to too many new Meta accounts (and pixels) needed to be created but not being linked to the other correct Meta accounts. If only Meta had the live support that Shopify offers and was set up in a less confusing format.