Shopify Email

Dreadful bounce rate and hopeless support. I have been using Mailchimp, integrated with Shopify for many years. Being fully integrated, our mailing list is automatically synced between the two. As Mailchimp has become so expensive for small businesses, I decided to try sending campaign emails from Shopify - campaigns very similar in content and length as previously sent from Mailchimp. My Mailchimp bounce rate on the last email sent on 1 Nov was 0.15% which I'm sure you will agree proves the list is pretty good. The very first campaign I sent from Shopify led to 5.7% bounces! I explain this to Shopify support and they just send AI generated suggestions that make no sense to my problem, passing me from support person to person in the hope I will go away. One phone call would sort this out but that's not possible nowadays.

They leave me no choice but to stick with Mailchimp - and if this is an example of what to expect from today's support after 9 years of being with Shopify then I must consider moving my store to a better competitor.

Oh and disregard Shopify's assertion here that I have been using the App for a year - they may have auto-installed it a year ago, but I only started using it in Nov 2024.

In the last two months the performance of the editor has absolutely tanked. It makes it impossible to type your emails out in the editor anymore. I'm talking 5-10 seconds of delay for typing and what appears on the screen. Typing everything out in a separate program like google docs is also super annoying since shopify email doesn't support paste without formatting and trying to format text in shopify email is a joke. You can just enter a font size, your forced to use a slider and hope you can get the exact value you want. Absolutely sucked all the joy out of making emails. Also give me back the ability to format text (bold, italics, etc on buttons). The section limit is awfully low too.

seems like a good app but it does not send your first 1,000 emails for free, you still have to pay a base price. I find this description very misleading and disappointing.

Very difficult to use and VERY limited in what you can customize. I'm very disappointed in this application and the limits it's placing on our store.

Templates are HORRIBLE! Come on Shopify! You can do better than this.

I truly stood by Shopify emails vs an email app. I would even refer our friends to Shopify emails instead privy or klaviyo. Since the 4th of July all of my emails have been failing. I have followed every step Shopify customer service has asked me to do and it still does not work. Because of this our sales have decreased and it has been a headache.

I feel like shopify made a ton of updates this summer to the interface and email sales channel and I just wish it would go back to normal.

Unfortunately I am going to be switching to a third party for our email campaigns.

What is happening with Shopify Email? All test emails look horrible- they are either with extremely small text compared to what I set up, or some photos slip away from where it's supposed to stay, or some texts stick too close to other texts. I contacted their online support, but not very helpful. Very frustrating.

1 major flaw - you cannot translate the content. For stores that sell across the world in multiple languages it doesn't help if you can only serve 1 language. Hopefully this will change and than it will be awesome!

The application is free it’s true, but it’s been 3 months since my emails are sent without my profile image and with an email address different from mine. I had to find myself why there was this, I was not contacted or warned. It’s free it’s true but pay attention the quality is not always present

App is really easy to use and really convenient since it was in the Shopify marketing. BUT it is an awful app to use if you have timed email exclusive sales with limited quantities and a high volume of customers. We launched our email at 10 AM and 1 hour later it notified us that it failed to email 95% of our customers 'due to a high bounce rate, usually because subscriber email addresses were not valid.' Out of nearly 10,000 email subscribers. We do not have this issue with our current emailing app. If you have multiple variants, you are unable to change the price to the correct variant in stock. Also the emails are very bland, but that wasn't a main issue.